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THE ORIGINS
The family remembers him: great-grandfather Orazio Antonio had an entrepreneurial spirit. It was the 1940s, there were more fields than roads, more trees than houses, but we were looking to the future. What to grow? Peaches? Grape? Artichokes? No, olives. The most precious fruit from a land that has been home to the longest-lived tree of all for centuries: the olive tree. Horace Anthony and the son Domenico thus gave life to Mill Labianca.
OLD AND NEW FACES
Year after year, new machinery has replaced the older ones, electrical systems have replaced mules and horses. With the succession of generations, the protagonists of the story have also changed. Domenico left the oil mill in the hands of his son Davide which soon he allowed himself to be supported by his enthusiastic son Domenico, which today is the brains and arms of the entire activity.
``In 1999 the oil mill officially became mine, but my father Davide collaborated and helped until illness prevented him. This was his whole life." (Domenico Labianca)
What does it mean to find yourself managing a business like this? It's not the same as receiving an old family heirloom or a beach house, it is more similar to inheriting the profile, the color of the eyes, the sound of laughter from one's ancestors.
It is a heritage that is precious not for how much it yields but for how ancient and deep-rooted it is, as it no longer only has to do with the land, the fruits and the oil itself, but has become a family affair. And family affairs are always (or almost always) affairs of Heart, Of ties and blood.
LA PIETRA BIANCA
Today, our olive mill is getting a fresh start. Frantoio Domenico Labianca officially becomes La Pietra Bianca:a new identity for a farm that looks to the future without ever losing sight of its roots..
Forms change, strategies evolve, and new paths open up. But the heart remains the same: our family bond, the quality of our work, and our passion for authenticity.
Through, the La Pietra Bianca farm we will continue to produce extra virgin olive oil with the same care as always, but we will also embrace innovative projects, engaging activities and experiences, and new ways to bring our land and rural culture to life and share their stories.
New and older generations will continue to walk together united by this bridge between who we were and who we are becoming, exchanging ideas, learning, and building together, to make way for a future that still smells of olives, family, and passion.
LA PIETRA BIANCA
A FAMILY BUSINESS
SON IN LAW
Daniele
FATHER
Domenico
MOTHER
Tonia
DAUGHTER
Lorella
SON
