{"id":1316,"date":"2017-10-16T04:10:26","date_gmt":"2017-10-16T04:10:26","guid":{"rendered":"http:\/\/ninzio.com\/agrikole\/?page_id=1316"},"modified":"2025-07-25T17:13:14","modified_gmt":"2025-07-25T15:13:14","slug":"la-nostra-storia","status":"publish","type":"page","link":"https:\/\/www.lapietrabianca.net\/en\/la-nostra-storia\/","title":{"rendered":"La nostra storia"},"content":{"rendered":"
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\r\n\t\tTHE ORIGINS\r\n\t<\/h1>
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The family remembers him: great-grandfather Orazio Antonio had an entrepreneurial spirit. It was the 1940s, there were more fields than roads, more trees than houses, but we were looking to the future. What to grow? Peaches? Grape? Artichokes? No, olives. The most precious fruit from a land that has been home to the longest-lived tree of all for centuries: the olive tree<\/strong>. Horace Anthony<\/strong> and the son Domenico<\/strong>\u00a0thus gave life to Mill Labianca<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\r\n\t

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\r\n\t\tOLD AND NEW FACES\r\n\t<\/h2>
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Year after year, new machinery has replaced the older ones, electrical systems have replaced mules and horses. With the succession of generations, the protagonists of the story have also changed. Domenico left the oil mill in the hands of his son Davide<\/strong> which soon he allowed himself to be supported by his enthusiastic son Domenico<\/strong>, which today is the brains and arms of the entire activity.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\r\n\t

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\r\n ``In 1999 the oil mill officially became mine, but my father Davide collaborated and helped until illness prevented him. This was his whole life." (Domenico Labianca)\r\n <\/h3>\r\n <\/div>\r\n\r\n
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What does it mean to find yourself managing a business like this? It's not the same as receiving an old family heirloom or a beach house, it is more similar to inheriting the profile, the color of the eyes, the sound of laughter from one's ancestors<\/strong>.
\nIt is a heritage that is precious not for how much it yields but for how ancient and deep-rooted it is, as it no longer only has to do with the land, the fruits and the oil itself, but has become a family affair<\/strong>. And family affairs are always (or almost always) affairs of Heart<\/strong>, Of ties<\/strong> and blood<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\r\n\t

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\r\n\t\tLA PIETRA BIANCA\r\n\t<\/h2>
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Today, our olive mill is getting a fresh start. Frantoio Domenico Labianca officially becomes La Pietra Bianca:<\/strong>a new identity for a farm that looks to the future without ever losing sight of its roots.<\/strong>.
\nForms change, strategies evolve, and new paths open up. But the heart remains the same: our family bond, the quality of our work, and our passion for authenticity.
\nThrough, the La Pietra Bianca farm<\/strong> we will continue to produce extra virgin olive oil with the same care as always, but we will also embrace innovative projects<\/strong>,\u00a0engaging activities<\/strong> and experiences<\/strong>, and new ways to bring our land and rural culture to life and<\/strong> share their stories.
\nNew and older generations will continue to walk together united by this bridge between who we were and who we are becoming<\/strong>, exchanging ideas, learning, and building together, to make way for a future that still smells of olives, family, and passion<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\r\n\t

<\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>
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\r\n\t\tLA PIETRA BIANCA\r\n\t<\/div>

\r\n\t\tA FAMILY BUSINESS\r\n\t<\/h2>
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\r\n\t\t \t\t\t\t\"Daniele,\t \t\t\t\t<\/div>\r\n\t \t\t\r\n \t \t\t
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\r\n\t\t\t\t\t \tSON IN LAW<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \t\t\t\t\t \t

\r\n\t\t\t\t\t \tDaniele<\/h4>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \r\n\t\t\t\t\t
    <\/ul>\t\t\t\t <\/div>\r\n\t\t\t \t\t<\/div>\r\n <\/div>\r\n\t\t \t
    \r\n \t\t
    \r\n \t\t\t\r\n\t\t \t \t\t\t\t
    \r\n\t\t \t\t\t\t\"Domenico,\t \t\t\t\t<\/div>\r\n\t \t\t\r\n \t \t\t
    \r\n\t\t\t\t\t \t\t\t\t\t \t
    \r\n\t\t\t\t\t \tFATHER<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \t\t\t\t\t \t

    \r\n\t\t\t\t\t \tDomenico<\/h4>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \r\n\t\t\t\t\t \t\t\t\t <\/div>\r\n\t\t\t \t\t<\/div>\r\n <\/div>\r\n\t\t \t
    \r\n \t\t
    \r\n \t\t\t\r\n\t\t \t \t\t\t\t
    \r\n\t\t \t\t\t\t\"Tonia,\t \t\t\t\t<\/div>\r\n\t \t\t\r\n \t \t\t
    \r\n\t\t\t\t\t \t\t\t\t\t \t
    \r\n\t\t\t\t\t \tMOTHER<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \t\t\t\t\t \t

    \r\n\t\t\t\t\t \tTonia<\/h4>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \r\n\t\t\t\t\t \t\t\t\t <\/div>\r\n\t\t\t \t\t<\/div>\r\n <\/div>\r\n\t\t \t
    \r\n \t\t
    \r\n \t\t\t\r\n\t\t \t \t\t\t\t
    \r\n\t\t \t\t\t\t\"Lorella,\t \t\t\t\t<\/div>\r\n\t \t\t\r\n \t \t\t
    \r\n\t\t\t\t\t \t\t\t\t\t \t
    \r\n\t\t\t\t\t \tDAUGHTER<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \t\t\t\t\t \t

    \r\n\t\t\t\t\t \tLorella<\/h4>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \r\n\t\t\t\t\t
      <\/ul>\t\t\t\t <\/div>\r\n\t\t\t \t\t<\/div>\r\n <\/div>\r\n\t\t \t
      \r\n \t\t
      \r\n \t\t\t\r\n\t\t \t \t\t\t\t
      \r\n\t\t \t\t\t\t\"\"\t \t\t\t\t<\/div>\r\n\t \t\t\r\n \t \t\t
      \r\n\t\t\t\t\t \t\t\t\t\t \t
      \r\n\t\t\t\t\t \tSON<\/div>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \t\t\t\t\t \t

      \r\n\t\t\t\t\t \tFrancesco<\/h4>\r\n\t\t\t\t\t \r\n\t\t\t\t\t \r\n\t\t\t\t\t
        <\/ul>\t\t\t\t <\/div>\r\n\t\t\t \t\t<\/div>\r\n <\/div>\r\n\t\t\t<\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\t
        <\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>
        <\/div><\/div><\/div><\/div><\/div><\/section><\/div>
        \r\n\t
        <\/div>

        \r\n\t\t``Not only the wine sings, the oil sings too, it lives in us with its mature light and among the goods of the earth I select, oil, your inexhaustible peace, your green essence, your full treasure that descends from sources of the olive tree.``\r\n\t<\/h2>
        \r\n\t\t

        – Pablo Neruda<\/i><\/i><\/h2>\n\r\n\t<\/div><\/div>\r\n\t
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